The campaign starting in April will consist of two stages: the spring and the fall periods. Key element of advertising will be depiction of fast-track building in unusual environment – desert, Arctic, ocean coast, which, according to the creators, should develop the slogan “Minimum conditions”.

Essential messages of the project are “Minimum conditions – maximum effects” aimed at strengthening of positive reputation of Karkas as reliable partner always following its obligations and “Maximum services from one hand” showing extended range of the company services to the customers.

Idea of the campaign and slogans were elaborated inside the company by the working group consisting of experts of different departments on the basis of Marketing Strategy of Engineering Construction Company Karkas for 2008 and visualization was made by Design Studio “Nestor Design”.

Marina Dorovskaya, Marketing Director of Engineering Construction Company Karkas:

“Karkas Company is the leader in fast-track building market and the leader should always be some steps ahead of competitors, i.a. in customer communication. Elaborating new ideas we wished that designs not just highlight information about our company but be characterized with laconism and vividness having their zest in spacious information field”.

Among main media channels chosen for the campaign are the national business editions (Business, Delovaya Stolitsa, Kontrakty), construction (Stroitelstvo and Rekonstruktsiya, Comemrcial Property, Building Business, Konkretno o Stroitelstve, Commercial Real Estate UA, BudMaster, ACC, ARCHITECTURE AND DESIGN) and logistic editions (Distributsiya i Logistica, Logistics) as well as business and construction Internet sites.