ASTRON continues its new complex marketing campaign. It was developed in order to render support to ASTRON’s Building Partners network and development of the Company’s business. A number of events will take place within the framework of this campaign.

Firstly, cities of ASTRON’s Building Partners will see round tables and press conferences dedicated to construction of light metal structures (LMS), advantages of construction using LMS, innovative products in this sector, including LMR600 by ASTRON, unique CYPRION software. The first press conference was already held in Ekaterinburg on May 21, 2009 and excited great interest. In response to such growing interest, ASTRON plans to conduct press conferences in Povolzhye region in the nearest future.

Secondly, franchising program is being enhanced. This year, franchise boxes with updated content are planned for Building Partners within the framework of the franchise policy. In the long term, franchise boxes will be replaced with an internet store where Building Partners will be able to buy materials they like under a score system.

Thirdly, improvement of ASTRON’s corporate website upgrade and analysis of attendance statistics are continued. This is a staged process that will begin with changing the site main page – it will become more convenient and easy to use.

ASTRON began publishing more news from Russia and CIS countries on its website – a part of the campaign too. Now the company will regularly send this news to ASTRON’s Building Partners. Publishing of e-newspaper Building Is Easy is planned since September. ASTRON became more open for mass media.

Fourthly, a new Extranet version has already been launched. This application gives access to ASTRON Picture Gallery containing pictures of many thousands erected buildings and information on them. Extranet has all necessary sales and marketing tools – engineering data, bulletins, news, multimedia. The new version is faster and more informative.

A new version of CYPRION 9.1 is released; this software allows for precise calculation of the cost of ASTRON building prior to its design.

Fifthly, a campaign will be launched in August to promote a novelty – innovative hooked roofing LMR600. Demos of the roofing have been produced, a special LMR600 catalog has been published, and a video concerning this system, including its mounting has been prepared.